So Starbucks and Ethos water (Starbuck’s owned bottled water) is supposed to be a major partner in world water day. I work at Starbucks and worked today – not one mention of World Water Day. At least other than my mentions of the special cause. I did sell one bottle of Ethos water to an unsuspecting individual who knew nothing of WWD. My manager on duty didn’t even have a clue about what WWD was really all about. It’s a bummer when you have high expectations for something that really matters and it gets lost somewhere in the busyness of making coffee. Once again Starbucks’ value for “recognizing that profitibility is essential to our future success” wins again.